According to OpenAI's official Twitter account, the company is conducting an ads test within ChatGPT to explore new monetization strategies and potential business opportunities for generative AI platforms. The test aims to evaluate user engagement with sponsored content, measure the impact on overall user experience, and analyze advertiser demand for AI-native ad formats. This move signals a trend towards integrating targeted advertising into conversational AI applications, opening up new revenue streams for AI companies and offering brands innovative ways to reach consumers through intelligent chat interfaces (source: OpenAI Twitter, January 16, 2026).